![]() By 2024, the number of digital voice assistants will reach 8.4 billion units – a number higher than the world’s population. In 2020, there were 4.2 billion digital voice assistants being used in devices around the world. While it’s great for the average user, marketers may need to check how they track open and read metrics. When a device downloads an image, the server can gather data like the device’s IP address when it connects to the server to download that image.Īpple is now bringing this privacy feature into its built-in Mail app. It’s been a long-running practice to hide invisible 1x1 pixel images that track details about when people open their emails. The most significant update on privacy with iOS 15? Mail. As a result of these changes, advertisers running campaigns to iOS 14.5 and later users were impacted by limitations on data sharing. With iOS 14, Apple required apps like Facebook to get permission to “track” users across apps and websites for advertising and measurement purposes through its AppTrackingTransparency (ATT) framework. This year, Apple zoned in on privacy, aiming to position themselves ahead of Google. Here are our top takeaways from Apple’s WWDC 2021 keynote: Focus on privacy ![]() This year, with rumours flying about a next-generation MacBook Pro, privacy updates, and more, we couldn’t wait to see what Apple would announce and what that would mean for us as developers. This development opened up a new world of opportunities for developing Mac apps to provide better battery life and improved performance and on a chipset smaller in size than Intel and other competitors. Last year, we were thrilled to see Apple’s move to their own chipset – the Apple M1. Earlier this month, Apple’s World Wide Developer Conference (WWDC) ran as a virtual event for the second year in a row, presenting yet another immaculately produced keynote video.
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